Community Survey 2023 Results


In May of 2023, Omni held it's first Omni Community Survey. 25 members responded, and we've summarized the results below for the public to see. If you have questions or comments, feel free to share them with us.

Where does the community live?

No. of Respondents = 25

Most (72%) of our community members live in the East Bay, but a large percentage (20%) also come from San Francisco.

How did community members hear about us?

No. of Respondents = 25

Most (48%) of our community members heard about us from a friend, other members heard about us on Facebook (16%), Instagram (8%), Web Search (4%), and others (24%).

On a scale of 1-5, how much does the community agree with the following statements?

I WANT TO…

No. of Respondents = 25

On average, Omni community members desire to improve their social dancing (4.9) significantly above becoming a strong performer (2.9), meeting a significant other (2.3), winning competitions (1.8), or learning to instruct (2.2).

This is no surprise given Omni's core focus on progressive classes in social dance and validates Omni's desire to provide best-in-class social dance education.

No. of Respondents = 25

On average, Omni community members feel a strong sense of safety (4.7) and support from Omni (4.5).

Additionally, many members report having a friend at Omni (4.2).

OmniZouk at a Glance

No. of Respondents = 22

There is a high likelihood (9.1 / 10) that OmniZouk students would recommend the OmniZouk program to friends.

The progressive class model (8.1 / 10) and Practica (8.5 / 10) are cited as being high value components of the OmniZouk program.

At the same time, community members qualitatively suggest that some Tracks could be made more challenging and that they would like it if more advanced dancers danced with them during Practica. As a result, the Omni team is working on fine-tuning the Track model and assessment process so that students are better matched with the program's Levels and that students are encouraged to dance across Levels.

The Play exercise on the other hand is cited as being low value. Community members perceive that there is often not enough time to create their choreography and that they do not like having to perform in a class meant for social dance. As a result, the Omni team is undergoing a redesign of the Play exercise.

OmniSalsa at a Glance

No. of Respondents = 5

There is a high likelihood (9.2 / 10) that OmniSalsa students would recommend the OmniSalsa program to friends.

The progressive class model (9.2 / 10) and Practica (9.2 / 10) are cited as being high value components of the OmniSalsa program. Members cited the digestible nature of the class curriculum as being a large contributor to their enjoyment of the program.

Weekenders and Zoukland at a Glance

No. of Respondents = 16

There is a high likelihood (8.7 / 10) that community members would recommend Weekenders and Zoukland to friends.

The intensive nature of the workshops (8.7 / 10) and space for practice and celebration at the socials (8.6 / 10) are seen as large contributors to the positive perception of the program.

NOTE: OmniSwing and Salsa & Guac were not surveyed in this iteration due to the recency of their inception.

Would you still attend our program at each of the following price points?

OmniZouk

No. of Respondents = 21

PRICING #1
$95 for the first Track Pass
$65 for every additional Track Pass
$30 Trial Pass
$15 drop-in fee for Practica
50% Omni Promise discount

PRICING #2
$120 for the first Track Pass
$80 for every additional Track Pass
$35 Trial Pass
$20 drop-in fee for Practica
50% Omni Promise discount

PRICING #3
$120 for the first Track Pass
$80 for every additional Track Pass
$35 Trial Pass
$20 drop-in fee for Practica
75% Omni Promise discount

OmniSalsa

No. of Respondents = 5

PRICING #1
$95 for the first Track Pass
$65 for every additional Track Pass
$25 Trial Pass
$15 drop-in fee for Practica
50% Omni Promise discount

PRICING #2
$120 for the first Track Pass
$80 for every additional Track Pass
$35 Trial Pass
$20 drop-in fee for Practica
50% Omni Promise discount

PRICING #3
$120 for the first Track Pass
$80 for every additional Track Pass
$35 Trial Pass
$20 drop-in fee for Practica
75% Omni Promise discount

Weekenders

No. of Respondents = 11

PRICING #1
Lot 1 - $170
Lot 2 - $190
Lot 3 - $210 50% Omni Promise Discount

PRICING #2
Lot 1 - $210
Lot 2 - $230
Lot 3 - $250 50% Omni Promise Discount

PRICING #3
Lot 1 - $210
Lot 2 - $230
Lot 3 - $250 75% Omni Promise Discount

As a result of the pricing surveys performed for each program, Omni has decided to adjust the pricing of all Track Passes to "Option #1" starting August 1st in coincidence with the move to our new studio.

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